Apple executive reshuffling 2025: As Jeff Williams exits, Apple splits duties across Cue, Federighi, Ternu

Quick Answer 

Apple is redistributing roles once overseen by outgoing COO Jeff Williams: Eddy Cue will oversee Health and Fitness, Craig Federighi adds watchOS, and John Ternus leads Apple Watch hardware; COO duties already transitioned to Sabih Khan. Bloomberg also reports Johny Srouji is evaluating his future.

Key Takeaways

• Jeff Williams is set to retire late 2025; COO responsibilities moved to Sabih Khan in July. 
• Eddy Cue now oversees Health and Fitness, potentially aligning with a rumored “Health Plus” subscription. 
• watchOS shifts to Craig Federighi; Apple Watch hardware engineering moves to John Ternus. 
• Bloomberg says Johny (Johny/Johny) Srouji is weighing his future following Apple’s first in-house modem launch. 
• Fitness chief Jay Blahnik will report to Health VP Sumbul Desai amid internal review; Blahnik has faced prior misconduct allegations.

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CUPERTINO, CALIFORNIA — 2025-10-10

Apple is undertaking a fresh round of leadership changes as former Chief Operating Officer Jeff Williams approaches retirement at the end of 2025. In the latest reshuffle, the company is moving Health and Fitness under Services chief Eddy Cue, assigning watchOS to software lead Craig Federighi and Apple Watch hardware engineering to hardware lead John Ternus, according to Bloomberg. COO duties were already transitioned to Sabih Khan in July under a previously announced plan.

Apple executive reshuffling 2025: what’s changing

Apple is splitting responsibilities previously centralized under Williams. Health and Fitness functions will now sit within the Services organization under Eddy Cue, a move that could streamline product-plus-subscription strategies in wellness and potentially set the stage for a rumored “Health Plus.” watchOS will be overseen by Craig Federighi, while John Ternus will guide Apple Watch hardware engineering, aligning platform and device decisions across leaders who already manage iOS/macOS and hardware roadmaps, respectively.

Apple executive reshuffling 2025 and potential succession signals

Bloomberg reports that Johny Srouji, SVP of Hardware Technologies, is “evaluating his future” months after Apple’s first in-house modem milestone—an area his org spearheaded. The redistribution of watch and health responsibilities also clarifies lines of ownership as Tim Cook positions senior leaders for the post-Williams era. 

Health, Fitness and Services: why the move matters

Placing Health and Fitness under Cue connects wellness features (Apple Watch/Health app/Fitness+) with Apple’s Services economics, where Apple bundles, subscriptions and engagement metrics matter. Industry watchers note the shift could enable faster integration of new wellness features into paid offerings if Apple proceeds with a Health-branded subscription.

Health and Fitness now sit under the Services org, aligning product and subscription strategy

Apple Watch platform: split stewardship

By giving watchOS to Craig Federighi and Watch hardware engineering to John Ternus, Apple mirrors its iPhone/iOS model—separate platform and hardware leads that collaborate tightly. This may accelerate feature cadence while keeping silicon, sensors and UX aligned across the wearables stack.

watchOS oversight moves to Apple’s software leadership, mirroring iOS governance

Fitness leadership and internal review

As part of the changes, Apple fitness chief Jay Blahnik will report to Sumbul Desai, Apple’s VP of Health, amid an internal investigation into conduct. Earlier coverage cited a New York Times report detailing allegations against Blahnik; Apple has publicly disputed the characterization while confirming it settled one complaint and is contesting another. 

Context & Analysis

Analysis: Williams has been Apple’s de facto steward of operations, Watch and Health for years. Moving those functions under Cue, Federighi and Ternus distributes influence across three long-tenured leaders with deep product and platform mandates. Srouji’s deliberations—if they result in a transition—would further reshape Apple’s silicon roadmap leadership during a period focused on in-house connectivity and power efficiency.

Hardware engineering for Apple Watch consolidates under the hardware leadership team

Conclusion

Apple’s restructuring clarifies ownership of Health, Fitness, watchOS, and Watch hardware ahead of Williams’ year-end retirement. Watch for early signals of a services-bundled health offering and tighter watchOS-hardware coordination as 2026 product planning advances. 

FAQs

1. What does Apple’s latest reshuffle change?
   Health and Fitness report to Eddy Cue; watchOS moves to Craig Federighi; Apple Watch hardware to John Ternus; COO duties are with Sabih Khan. 
2. Why is Apple making these moves now?
   To redistribute responsibilities as Jeff Williams retires at the end of 2025 and to align services, software and hardware roadmaps. 
3. Who is Johny Srouji and what’s his status?
   He leads Hardware Technologies; Bloomberg says he’s evaluating his future following Apple’s first in-house modem. 
4. Does this impact Apple Watch users?
   Likely through closer coordination of watchOS and hardware; users could see faster feature rollouts and deeper health integrations. 
5. Is a Health Plus subscription confirmed?
   No—only rumored; Apple hasn’t announced such a product. 
6. How does the fitness team’s reporting line change?
   Jay Blahnik will report to Health VP Sumbul Desai amid an internal review. 
7. What is ‘Apple executive reshuffling 2025’?
   It refers to this specific wave of leadership changes Apple is implementing ahead of Jeff Williams’ retirement. 

Facts

• Event: Apple redistributes Health, Fitness, watchOS and Watch hardware leadership ahead of Jeff Williams’ retirement. 
• Date/Time: 2025-10-10T14:30:00+05:00 
• Entities: Apple Inc.; Jeff Williams; Sabih Khan; Eddy Cue; Craig Federighi; John Ternus; Johny Srouji; Sumbul Desai; Jay Blahnik. 
• Figures: Retirement timing: late 2025 (per Apple newsroom); COO transition: July 2025; first in-house modem (2025). Apple+1 
• Quotes: “Apple… is preparing to expand the roles of some top executives in response to the pending departure of Chief Operating Officer Jeff Williams …” — Bloomberg (reporting) Bloomberg 

Sources: Bloomberg (story link), Apple Newsroom (press release)