E-Commerce
E-Commerce Relaunch Under a Tight Timeline
A storefront relaunch with a hard go-live date — catalog, checkout, and content migrated and QA’d in parallel so the team hit launch without blocking defects.
Cover imagery illustrates the project category.
- Client
- Online program / retail partner
- Timeline
- Fixed launch window · 7 weeks
- Our role
- Full-stack commerce delivery
- 7 wks
- Relaunch to hard go-live
- 0
- Launch-blocking defects
- 100%
- Committed launch date hit
The challenge
An online program team had a non-negotiable launch date. Marketing and partner communications were already locked.
The existing site could not carry the new catalog, content model, or checkout experience.
Our approach
We froze an MVP commerce boundary in week one and ran engineering, design, and content migration in parallel.
QA ran continuously against launch criteria. Nice-to-haves went into a post-launch backlog.
What shipped
Concrete scope included in this engagement.
- 1 Catalog and product detail templates
- 2 Cart, checkout, and payment wiring
- 3 Content migration checklist
- 4 Responsive storefront UI
- 5 Parallel QA against go-live criteria
The result
The storefront launched on the committed date with zero launch-blocking defects. Campaign timelines stayed intact.
The partnership continued into post-launch iteration.
Stack
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